Business Alignment & Operations Strategy
Clarity, systems, and strategy that make your business work better — every day.
Running a business can feel like juggling vision, marketing, operations, and a hundred moving pieces at once. I help entrepreneurs, creatives, and teams align their goals, tools, and workflows so everything runs smoothly, scales sustainably, and supports the bigger picture.
My approach blends big-picture alignment with hands-on operational implementation. That means we’re not just talking strategy — we’re auditing your systems, fixing bottlenecks, setting up structures, and ensuring your team knows exactly how to use them. Whether you’re making a major business pivot, stepping out of daily operations, or creating a pathway to monetize your passion, we’ll map the plan and make it happen.
At a Glance
I help entrepreneurs, creatives, and teams align vision, tools, and marketing so their business runs smoothly, scales sustainably, and supports the bigger picture.
What I Do:
Clarify direction – Align your business model, brand positioning, and marketing funnels so you’re attracting the right clients.
Optimize operations – Audit tech stacks, cut costs, and streamline workflows for maximum efficiency.
Organize & systematize – Migrate, clean up, and standardize shared drives, folders, and asset libraries so teams can actually find and use what they need.
Build custom living tools in Google – Create dashboards, project trackers, and collaboration systems that give leadership visibility while keeping teams accountable.
Support major transitions – Guide founders out of daily operations, manage pivots, and help monetize new passions without losing momentum.
Train & onboard teams – Ensure new systems are adopted, understood, and sustainable long after setup.
The Result: A business that’s clear, organized, and working for you — not against you.
What We Can Work On Together
1. Strategic Business Alignment
Business Model & Revenue Strategy – Identify and prioritize your most profitable opportunities, with a roadmap for sustainable growth.
Marketing Funnel & Brand Positioning – Align your messaging, audience targeting, and sales process so your marketing attracts the right clients.
Brand Repositioning – Clarify or separate different parts of your brand, ensuring your audience understands what you offer and why it matters. (If you’re also redesigning your website, see my Websites & Branding services for more.)
Monetizing Your Passion – Turn creative, mission-driven, or personal projects into viable revenue streams with a clear, step-by-step plan.
Navigating Pivots & Growth Transitions – Shift direction or restructure without losing momentum, with a plan that’s both strategic and manageable.
Founder Transition Planning – Create a pathway for you to move from “in the business” to “on the business” while keeping operations stable.
Business Therapy – Work through the mindset and energy shifts that often accompany strategic change.
2. Operational Optimization & Systems Integration
Tech Stack Audits & Cost Savings – Identify redundant tools, cut unnecessary expenses, and recommend integrated solutions.
Workflow Automation & Systems Integration – Connect your tools, reduce manual work, and ensure smooth data and process flow.
File & Asset Organization – Migrate, clean up, and standardize shared drives, folder structures, and asset libraries so teams can find and use what they need.
Custom Living Tools in Google – Build dashboards, project trackers, and collaboration systems in Google Workspace that adapt as your business grows.
Project Tracking & Dashboard Development – Provide leadership with clear visibility while giving teams the tools to stay accountable.
Operational Transition Support – Guide teams through adopting new systems with onboarding, training, and “boots on the ground” support.
Process Documentation & Playbooks – Create repeatable guides so your systems keep running smoothly long after setup.
AI Consulting – Identify and implement practical, ethical AI tools to increase efficiency and innovation.
3. Brand & Client Experience
Customer Experience & Sales Optimization – Refine client touchpoints to increase conversions and retention without adding friction.
Networking & Strategic Partnerships – Identify and cultivate high-value connections that fuel business growth.
Website Strategy Integration – Align your digital presence with your operational and marketing strategies. (See my Websites & Branding page for more.)
How I Work
Every engagement is tailored to your current needs and long-term goals. Some projects are short-term sprints — like reorganizing your shared drives or building a marketing dashboard. Others are deep partnerships where we evolve your operations, marketing, and brand strategy over months.
In every case, I bridge the gap between vision and execution — ensuring you not only know what needs to change, but also have the systems, processes, and confidence to make it happen.